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10Episodes

‘Acupuncture West London - The Podcast’ is a resource for students, practitioners and enthusiasts of classical Chinese philosophy, Chinese medicine and acupuncture – for those who wish to deepen their understanding of the very concepts that inform our practice. Each episode will focus on a specific topic and its application within a clinical setting.

September 24, 2020

A Year In Business | Setting Up Your Own Clinic (Part 1)

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today, in part 1, we speak to Emma Eaton of the Cobham Acupuncture and Reflexology Clinicwho talks us through a year in business and setting up her own busy practice in Cobham. 

In today's episode, we discuss the following: 

  • Factors in deciding to set up your own clinic. 
  • The considerations of setting up your own clinic. 
  • Working with/alongside other practitioners. 
  • Initial outlays and the costs of setting up your own clinic: What do I need to know? 
  • Pricing: charging what you feel you’re worth. 
  • Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more. 
  • Getting referrals and building a network of patients. 
  • Advertising. 

Check out our show notes.
 
We have created a FREE e-book – Yin & Yang. 

DOWNLOAD YOUR FREE E-BOOK NOW 

September 24, 2020

A Year In Business | Setting Up Your Own Clinic (Part 2)

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today, in part 2, we speak to Emma Eaton of the Cobham Acupuncture and Reflexology Clinicwho talks us through a year in business and setting up her own busy practice in Cobham. 

In today's episode, we discuss the following: 

  • Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more. 
  • Advertising. 
  • Clinic management software; accounting, appointment scheduling, automated confirmation/reminder emails, etc. 
  • Payment solutions. 
  • Employing a virtual receptionist
  • Doing your clinic accounts and submitting your tax return. 
  • Pitfalls to avoid during your first year in practice. 
  • The effects of Covid-19 on a newly established clinic. 

Check out our show notes.
 
We have created a FREE e-book – Yin & Yang. 

DOWNLOAD YOUR FREE E-BOOK NOW 

September 8, 2020

A Year In Business | Setting Up Within An Established Practice (Part 2)

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today, in part 2, we speak to Vicky Newman of Cherry Tree Acupuncture, who talks us through a year in business and setting up as a sole trader within an already established clinic. 

In today's episode, we discuss the following: 

  • Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more. 
  • Advertising. 
  • GDPR compliance. 
  • Clinic management software; accounting, appointment scheduling, automated confirmation/reminder emails, etc. 
  • Payment solutions. 
  • Doing your clinic accounts and submitting your tax return. 
  • Pitfalls to avoid during your first year in practice. 
  • Lacking confidence as a new practitioner. 
  • Keeping it simple: to CPD or not to CPD. 
  • The effects of Covid-19 on a new clinic. 

Check out our show notes.
 
We have created a FREE e-book – Yin & Yang. 

DOWNLOAD YOUR FREE E-BOOK NOW 

September 8, 2020

A Year In Business | Setting Up Within An Established Practice (Part 1)

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today, in part 1, we speak to Vicky Newman of Cherry Tree Acupuncture, who talks us through a year in business and setting up as a sole trader within an already established clinic.

In today's episode, we discuss the following: 

  • Factors in deciding to set up within an established clinic. 
  • The considerations of setting up within an established clinic: as a business (self-employed) vs. as an employee. 
  • Working with/alongside other practitioners and setting up a support system. 
  • Initial outlays and the costs of setting up within an already established clinic: What’s included? What do I need to know? 
  • Different models of working within an already established clinic: 
    (i) renting a space (for example; per hour, day or month). 
    (ii) paying a percentage of your earnings. 
    (iii) paying a fixed cost per patient. 
  • Pricing: charging what you feel you’re worth. 
  • Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more. 
  • Getting referrals, referral fees and building a network of patients from scratch. 
  • Advertising. 
  • Building and maintaining confidence as a practitioner: the key to your first year in practice. 

Check out our show notes.
 
We have created a FREE e-book – Yin & Yang. 

DOWNLOAD YOUR FREE E-BOOK NOW 

August 25, 2020

A Year In Business | Setting Up A Practice From Home (Part 1)

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today (in part 1), we speak to Rachel Marks of Oakridge Acupuncture, who talks us through a year in business and setting up a practice from home. 

In today's episode, we discuss the following: 

  • Factors in deciding to set up a home clinic. 
  • The considerations of running a clinic from home: planning permission;  local council by-laws, guidelines and restrictions; health and safety; signage; your neighbours and parking; practice and practitioner licenses; additional insurance; waste management, and more. 
  • The pros and cons of setting up and working from a home clinic. 
  • Evaluating your market. 
  • Researching other practitioners within your locale. 
  • Initial outlays and the costs of setting up a home clinic. 
  • Pricing and the importance of backing yourself. 
  • Online – building your website and creating an online presence; social media, search engine optimisation (SEO), backlinks, and more. 
  • Building a network of patients from scratch. 
  • The importance of networking (online and offline). 
  • Advertising. 
  • Having realistic expectations and being true to yourself. 

Check out our show notes.
 
We have created a FREE e-book – Yin & Yang. 

DOWNLOAD YOUR FREE E-BOOK NOW 

August 25, 2020

A Year In Business | Setting Up A Practice From Home (Part 2)

We all study acupuncture and Chinese medicine in the hope that we may develop into the greatest of practitioners. However, we are often under-prepared for how to set ourselves up as practitioners after graduation, or we are perplexed as to how we can take our already existing business to the next level. Today (in part 2), we speak to Rachel Marks of Oakridge Acupuncture, who talks us through a year in business and setting up a practice from home. 

In today's episode, we discuss the following: 

  • GDPR compliance, patient consent forms and how you use your patients’ data. 
  • Cancellation policy: making your terms clear; to enforce or not to enforce; confirmation and reminder emails. 
  • Online booking vs. booking appointments over the phone. 
  • Clinic management software; accounting, appointment scheduling, automated confirmation/reminder emails, etc. 
  • Payment solutions. 
  • Doing your clinic accounts and submitting your tax return. 
  • The importance of maintaining boundaries when working from home: work-life vs. home-life. 
  • Pitfalls to avoid during your first year in practice. 
  • Lacking confidence as a new practitioner and answering difficult questions. 
  • Keeping it simple. 
  • Working on your own and the importance of networking. 
  • The effects of Covid-19 on a home clinic. 
  • Post-graduation burn-out. 

Check out our show notes.
 
We have created a FREE e-book – Yin & Yang. 

DOWNLOAD YOUR FREE E-BOOK NOW 

August 4, 2020

The Universe Moves with Number and Principle (Part 1) | In Conversation with Deborah Woolf

Within Chinese philosophy, numerology describes a journey from the unmanifest to the manifest; a journey from the universal spark to the manifestation of Heaven and Earth, space and time; a journey that documents the creation of the five elements in Heaven, on Earth and within Man as we know and use them in practice. Today, Deborah Woolf takes us on a fascinating journey through numerology, space and time, and Wu Yun Liu Qi (Stems and Branches) – the root of five element acupuncture.

In today's episode, we discuss the following: 

  • Yang and Yin – expansion and contraction; the clear and the turbid; spirit and form. 
  • Numerology within Chinese philosophy. 
  • Li Qi Shu – the universe moves with number, rhythm and proportion. 
  • The importance of the words that we use in practice and the problems that we encounter in translating the classical texts. 
  • Yi (oneness) and Qian (one). 
  • Heaven, Earth and Man vs. Heaven, Man and Earth – prenatal vs. postnatal. 
  • Si Fang – The Four Directions. 
  • Si De – The Four Heavenly Virtues. 
  • The Five Elements on Three Levels – Heaven, Earth and Man: 
    • the five archetypes of the five elements (Heaven). 
    • the five heavens (Earth). 
    • the five elements (Man). 
  • Wu Yun Liu Qi (Stems and Branches): 
    • the root of five element acupuncture. 
    • space and time. 
    • spirit and form – treating at a constitutional, emotional and/or physical level. 

Check out our show notes.
 
We have created a FREE e-book – Yin & Yang. 

DOWNLOAD YOUR FREE E-BOOK NOW 

 

August 4, 2020

The Universe Moves with Number and Principle (Part 2) | In Conversation with Deborah Woolf

Within Chinese philosophy, numerology describes a journey from the unmanifest to the manifest; a journey from the universal spark to the manifestation of Heaven and Earth, space and time; a journey that documents the creation of the five elements in Heaven, on Earth and within Man as we know and use them in practice. Today, Deborah Woolf takes us on a fascinating journey through numerology, space and time, and Wu Yun Liu Qi (Stems and Branches) – the root of five element acupuncture.

In today's episode, we discuss the following: 

  • Yang and Yin – expansion and contraction; the clear and the turbid; spirit and form. 
  • Numerology within Chinese philosophy. 
  • Li Qi Shu – the universe moves with number, rhythm and proportion. 
  • The importance of the words that we use in practice and the problems that we encounter in translating the classical texts. 
  • Yi (oneness) and Qian (one). 
  • Heaven, Earth and Man vs. Heaven, Man and Earth – prenatal vs. postnatal. 
  • Si Fang – The Four Directions. 
  • Si De – The Four Heavenly Virtues. 
  • The Five Elements on Three Levels – Heaven, Earth and Man: 
    • the five archetypes of the five elements (Heaven). 
    • the five heavens (Earth). 
    • the five elements (Man). 
  • Wu Yun Liu Qi (Stems and Branches): 
    • the root of five element acupuncture. 
    • space and time. 
    • spirit and form – treating at a constitutional, emotional and/or physical level. 

Check out our show notes. 

We have created a FREE e-book – Yin & Yang. 

DOWNLOAD YOUR FREE E-BOOK NOW 

 

June 16, 2020

Yin and Yang (Part 1) | The Balance Of Two Opposing Forces

Yin and Yang are representative of a cosmic duality that governs the universe. But what does this actually mean, and, as practitioners, how can we best put these concepts into practice in the treatment of our patients? 

In today's episode, we discuss the following: 

  • Yin and Yang as a static concept, and within numerology 
  • Yang, Qi and Yin: motive force and the relationship between Yin and Yang 
  • The Laws of Yin and Yang 
  • The Tai Ji Symbol 
  • The Four Seasons and Five Phases 
  • Quality vs. Quantity 
  • The Three Yin and Three Yang 
  • The Eight Principles 
  • Yin and Yang within the clinic 
  • Yin and Yang within pathology 

We also answer listeners' questions on Yin and Yang. 

Check out our show notes. 

To celebrate the launch of our brand-new podcast, we have created a FREE e-book to coincide with our very first episode – Yin & Yang.

DOWNLOAD YOUR FREE E-BOOK NOW – Yin and Yang  

 

June 8, 2020

An Introduction | What is ‘Acupuncture West London – The Podcast’?

A resource for students, practitioners and enthusiasts of classical Chinese philosophy, Chinese medicine and acupuncture – for those who wish to deepen their understanding of the very concepts that inform our practice. Each episode will focus on a specific topic and its application within a clinical setting. 

In today's special introductory episode, we discuss the following: 

  • What is 'Acupuncture West London – The Podcast', and who is it for? 
  • What is the focus of this podcast? 
  • What makes us different from other Chinese medicine podcasts, and why did I decide to create this one? 
  • What’s the format for the show? 

Check out our show notes. 

DOWNLOAD FREE E-BOOK: Yin & Yang.